Advertising your pharmacy directly to local GP patients
Ensure maximum exposure of your pharmacy to thousands of patients in your area by advertising in local GPs’ Practice Booklets, Appointment Cards and Websites
Five Reasons Why GP Media Advertising Works:
Distribution of Practice Booklets is guaranteed because every practice is subject to a statutory obligation to make this information available to patients.
Your advert can appear alongside highly relevant content, such as advice on prescriptions including the Repeat Prescription Form (see opposite), travel advice, the treatment of minor ailments and illnesses and what items should be kept in the family's "Medicine Chest".
If your pharmacy was alongside the Repeat Prescription Form, which pharmacy do you think the patients would write in it?
Advertise
your services prominently on local surgery Appointment Cards (hundreds of which
are distributed and used for reference every week, per surgery!). You effectively
have local doctors handing out your business cards to hundreds of patients every
week!
Every time the patients refer to the appointment card to check the details of their future appointments they see your name and service.
When the patients are given a prescription they are often given a follow up appointment. They will leave the surgery with their prescription in one hand and an appointment card with your pharmacy details on in the other. You can’t get advertising more targeted than that!
There are often facilities to order a repeat prescription on the surgery website
and your pharmacy details could appear on that page and every other page. Each
time your pharmacy details appear the patients can click through to your website
where they can discover more about the services you offer.
In the Practice Booklet, in addition to an attractive and full-colour advert, your sales message can be enhanced by the addition of a further explanatory article, such as the following...
Make the most of your Pharmacy…
The pharmacy is where you go for medicines and for the pharmacist’s advice on how to take them. Pharmacists are trusted health professionals whose job is to help people to get the best out of their medicines. They know exactly what’s in your medicine and will be happy to answer any questions. You can be sure that your pharmacist will see that your medicine is at the right strength, in the right dose and will check that you know how to take or use it properly. They will also cross reference any other drugs you are currently taking. Many chemists now offer a prescription collection and delivery service.
If you’re feeling off-colour, but don’t feel ill enough to go
to the doctor, ask your pharmacist for advice. Pharmacists have been trained
to offer helpful, easy-to-understand advice on the treatment of everyday minor
ailments, anything from headaches and coughs and colds, to cold sores or dermatitis.
Your pharmacist will know when medical help is needed, and will not hesitate
to refer you to your doctor if your symptoms demand it. Often, however, an over-the-counter
remedy will be all you need, and it’s worth remembering that pharmacies
offer far more medicines than any other outlets. That’s because many of
today’s effective non-prescription medicines can only be supplied under
the supervision of a pharmacist, which means they are only available at a pharmacy.
Remember, too, that you can talk to your pharmacist in confidence, even about
the most personal symptoms. All the more reason to make the most of your local
pharmacist!
If you prefer, your business can be the subject of your very own 250-word article. We would place your highly informative and interesting text about who you are, what you do and how well you do it, alongside your advert.
Alternatively, you can use the space available to enhance your advertisement with testimonials from some of your satisfied customers.
Our advert design and article writing services are both available at no extra charge.
Contact us today to find out how we can help you generate more custom
Contact us today to find out how we can help you generate more custom
About Us
Since 1990, Neighbourhood Direct Ltd have been publishing Practice Booklets and Appointment Cards for GP surgeries throughout the UK and Ireland. Since 2000 we have also supplied surgeries with Websites. All our publications and websites feature prominent advertisements for local businesses, providing an ideal opportunity for health-related businesses to put their message in front of local GP patients.
What Our Clients Say About Us
“Thank you once again, this time for helping us secure advertising space in the Church Street Surgery Publications. Our referrals have increased from all the practices with which we advertise, and I know your service is equally valued by the patients and GP practices.”
Business Development Manager - The Rivers Hospital, Sawbridgworth.
“I am so pleased with the whole thing; words can not express how I feel. Many, many thanks to you all for a job well done. You are the best.”
Maggie Russell, Aromatherapist - Poole
"I have promoted my company’s care services through Neighbourhood Direct Ltd’s doctors’ Practice Booklets, Appointment Cards and Websites for more than 10 years. These highly-targeted publications enable me to convey my sales message to the right people within the community and at the appropriate time.
Each advertising package I acquire generates a regular and continuous supply of good quality leads from the surgery’s patients and raises the profile of my company and its services within the surgery itself.
I find this advertising service excellent value for money and Neighbourhood Direct Ltd to be a thoroughly-professional company who deliver what they promise."
Richard Thorogood, Managing Director -
Two Counties Community Care Ltd.
“Our advertising campaign has really helped draw attention to the symptoms of diabetes, and your Practice Booklets have been a particularly effective way of reaching our target audience.”
Advertising Director - British Diabetic Assn.